Sales are the life blood of every company, and customers make sales happen. The quickest way to doom your business is with lack of attention to your customers' interests and needs. In a market where buyers often tell manufacturers and distributors what they will purchase and sometimes even how much they'll pay, it's critical to learn to manage your relationships with your customers. We're prepared to help you eliminate products and services that aren't performing, establish a greater range of distribution and increase your profits

Business people today are facing totally new sales channels and methods. Knowing what worked for you in the past is no guarantee for the future. Special offers, variable pricing, close outs and promotions may seem like reasonable short-term options, but they won't provide your company with consistency

We can help you correct the following, and more:

• Lack of a plan to reach specific targets

• Poorly defined sales territories

• Unspecified sales quotas by day, week, month and year

• Undefined personnel requirements

• Poorly stated sales policies and procedures